Hotel Marketing Podcast Episode 232 – How ChatGPT and AI Will Shake Hotel Marketing to the Core
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Today we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late November 2022 and the ramifications to marketers are well… profound. We’re going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.
Since this is a big topic, and I love company, we have a few team members with us today. First, we have the one, the only, the Interactive Director at the Brandon Agency… Sir Nick McNeill
We also have business development extraordinaire and member of the BoomSquad, Lady Leanne deMaille.
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A massive earthquake took place in the marketing world (or the entire world) in November 2022 and many people didn’t even feel it… until now. Today everyone is talking about ChatGPT, its owner OpenAI, and the ramifications that the world will feel in every aspect of our lives.
On Today’s episode, we are going to dive into what a hotelier needs to know about ChatGPT. How will it impact your business? How will it impact your marketing? What can hoteliers do to position themself for success in this new world of Artificial Intelligence?
What is ChatGPT & How It Can Be Used
This video does an excellent job explaining ChatGPT’s ramifications on our world:
How will ChatGPT Impact The Hotel Industry?
Social posting
General content development and press releases
Actual “chat” usage on site
Code/site cleanup
RFP development
Revenue Management?
Things to Watch Out For With AI & ChatGPT
It’s not always correct (Colonial Charters Example)