September 5, 2024 · Pete DiMaio
Category: PPC
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August 15, 2024 · travelboom
Red Flags to Watch Out for When Running Hotel Metasearch Campaigns
In the competitive world of hospitality marketing, hotel metasearch campaigns can be a powerful tool for driving bookings and boosting visibility. What Is Hotel Metasearch? Hotel metasearch is a search engine that aggregates and compares hotel rat...
June 10, 2024 · travelboom
New Features for PPC Ads in 2024
Google Ads recently unveiled a host of updates to help marketers stay abreast of new features for PPC ads in 2024 and leverage AI for guest acquisition. Independent boutique hotels won’t need to allocate as many resources to marketing, thanks to...
May 3, 2024 · Jeremy Razook
Google Hotel Ads: Everything You Need to Know
Curious about the new Google Hotel Ads program? Fuel is one of the few integration partners - check out our rundown on the basics of this exciting new program for hotels.
April 5, 2024 · Pete DiMaio
How Metasearch Marketing Can Help Your Hotel
In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.
March 21, 2024 · Alyssa Fate
The Most Profitable Marketing Channels for Hotels
Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, ...
February 21, 2024 · Alyssa Fate
Top Hotel Marketing Myths Debunked
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myt...
April 6, 2023 · Jeremy Razook
PPC Ad Testing: Everything You Need to Know
Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
March 13, 2023 · Pete DiMaio
Video Presentation: How Independent Hotels Can Drive Direct Bookings With Metasearch
Are you tired of shelling out exorbitant amounts of money to third-party booking sites like Expedia and Booking.com? If so, it's time to switch to Metasearch and increase your direct bookings. In this informative...
December 16, 2022 · Alyssa Fate
Promote Your Hotel Before It Opens – 10 Strategies For Success
Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before ...
December 15, 2022 · Jeremy Razook
How can Hotels Promote Sales During the Off-Season?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid sea...
September 1, 2022 · Jeremy Razook