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hotel marketers discussing new features for ppc ads at conference table

June 10, 2024 · travelboom

New Features for PPC Ads in 2024

Google Ads recently unveiled a host of updates to help marketers stay abreast of new features for PPC ads in 2024 and leverage AI for guest acquisition. Independent boutique hotels won’t need to allocate as many resources to marketing, thanks to...
Image of hotel pool deck - an upsell and one of the top hotel revenue management strategies that work.

May 24, 2024 · travelboom

Hotel Revenue Management Strategies That Work

Hotel revenue management strategies make the most of hospitality budgets by connecting the right guests with the best offer at the optimal time. For these pricing and distribution tactics to work, hoteliers must have access to accurate data on roo...
Understanding Google's March 2024 core update

May 17, 2024 · travelboom

Google’s March 2024 Core Update: Impacts & Insights

Google released a core update in March 2024 designed to address spammy, low-quality content, and hoteliers and hospitality content creators should take note. These algorithm changes, which happen several times per year, are implemented to update h...
A view of the pool at a hotel - a top amenity mentioned by hoteliers in the 2024 Hotelier Study

April 29, 2024 · travelboom

A Recap of TravelBoom’s 2024 Hotelier Study

TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts...
Young Woman filming a video for influencer marketing for hotels.

April 26, 2024 · travelboom

Influencer Marketing for Hotels

Finding creative marketing ideas for hotels to attract guests is easier with the help of influencers who offer new perspectives and fresh content. The hospitality industry is highly competitive, which makes winning over potential guests a challeng...
Content writer sitting at desk asking herself, "what should a hotel blog about?"

March 27, 2024 · Alyssa Fate

What Should a Hotel Blog About? 

A well-maintained hotel blog can be a powerful tool for enhancing your hotel’s online presence, attracting targeted traffic, and improving your search engine rankings over time. But, what should a hotel blog about? Writing Content for Hotel ...