June 25, 2024 · travelboom
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June 10, 2024 · travelboom
New Features for PPC Ads in 2024
Google Ads recently unveiled a host of updates to help marketers stay abreast of new features for PPC ads in 2024 and leverage AI for guest acquisition. Independent boutique hotels won’t need to allocate as many resources to marketing, thanks to...June 4, 2024
TravelBoom to Host Live Hotel Marketing Podcast at HITEC 2024
Leading hospitality marketing experts to broadcast daily, providing insights and strategies for a profitable 2024. Charlotte, N.C., June 04, 2024 — TravelBoom, the hospitality marketing leader, is thrilled to announce the exclusive live broadcas...May 24, 2024 · travelboom
Hotel Revenue Management Strategies That Work
Hotel revenue management strategies make the most of hospitality budgets by connecting the right guests with the best offer at the optimal time. For these pricing and distribution tactics to work, hoteliers must have access to accurate data on roo...May 17, 2024 · travelboom
Google’s March 2024 Core Update: Impacts & Insights
Google released a core update in March 2024 designed to address spammy, low-quality content, and hoteliers and hospitality content creators should take note. These algorithm changes, which happen several times per year, are implemented to update h...May 3, 2024 · Jeremy Razook
Google Hotel Ads: Everything You Need to Know
Curious about the new Google Hotel Ads program? Fuel is one of the few integration partners - check out our rundown on the basics of this exciting new program for hotels.April 29, 2024 · travelboom
A Recap of TravelBoom’s 2024 Hotelier Study
TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts...April 26, 2024 · travelboom
Influencer Marketing for Hotels
Finding creative marketing ideas for hotels to attract guests is easier with the help of influencers who offer new perspectives and fresh content. The hospitality industry is highly competitive, which makes winning over potential guests a challeng...April 25, 2024 · Pete DiMaio
Universal Analytics Sunset: Are you prepared?
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns ch...April 9, 2024
TravelBoom Welcomes Mackenzie Livernois as Business Development Specialist
Myrtle Beach, S.C., April 1, 2024 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. With ...April 5, 2024 · Pete DiMaio
How Metasearch Marketing Can Help Your Hotel
In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.March 27, 2024 · Alyssa Fate