Hotel Marketing Podcast: Episode 262 – Battle of the 2025 Hotel Marketing Budget

Alright! It’s time for the Hotel Marketing Podcast by TravelBoom where you’re about to learn some tips, trends, and insights to make your property’s marketing more effective than ever! Today on episode 262 we have a budget battle royale where we will challenge your beliefs of what belongs in next year’s hotel budget.

We’ve got the whole cast back today so let’s welcome back Alyssa, Jeremy, and Mackenzie.

Newsaroos:

The latest news & happenings in the hospitality community.

• Federal Courts Rule Google Violated Antitrust Laws:
  https://searchengineland.com/federal-judge-rules-google-violated-antitrust-law-444756
• Google’s Gemini Gains Deep Research Feature
  https://www.searchenginejournal.com/googles-gemini-to-gain-deep-research-feature/524339/

TravelBoom’s Room for Improvement: Fixing Hotel Failures

TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.

https://www.reddit.com/r/hotels/comments/1equ5ay/whats_w_all_these_charges/

The Main Topic: The 2025 Hotel Marketing Budget Battle Royale

The information and strategies hoteliers need to succeed in today’s competitive market.

• Now is the time to start planning for 2025
• Begin by spending time, lots of time, reviewing your 2024 performance and budget
• https://www.travelboommarketing.com/blog/hotel-marketing-budget 
• Today’s Game: What are the top 3 items on each of our 2025 budget wish list? In this year’s budget cage match, two cast members will go in and convince the judges why their item should be on the list.
  • Battle #1:
    • Alyssa says Influencer Marketing & ditch display marketing
    • Jeremy says to go all in on Performance Max 
    • The winner: Alyssa’s Influencer Marketing
  • Battle #2:
    • Alyssa says consider explority and non brand paid campaigns
    • Mackenzie stays Invest in User Experience Through AI
    • The winner: Mackenzie’s Invest in AI
  • Battle #3:
    • Mackenzie says Spend the dollars on blog content
    • Pete says Invest in great Photos & Video
    • The winner: We have a tie!

60 Seconds to Success: Start Your 2025 Planning Now

60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?

Jeremy: If you aren’t already, I’m here to tell you, you should be prioritizing some of your 2025 (and existing) digital marketing budget for Google Ads Performance Max. Why? Because it’s a powerful way to maximize reach and bookings across all Google properties. But if you want to maximize your efforts, be sure you’re doing the following:

• Leverage audience signals and search themes
• Experiment with asset groups
• Provide high-quality assets
• Look beyond prioritizing bookings

Maximizing your Performance Max efforts will more than likely make a positive impact on your overall digital marketing efforts.

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Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.